NYWT

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CLIENT
NYWT(New York Water Taxi) is a full service water taxi and boat charter offering a wide variety of water-based services and entertainment to locals and tourists throughout the city - 365 days/year.
CHALLENGE
New York Water Taxi only appeals to tourists and fails to be recognized as a viable subway alternative or entertainment option to local New Yorkers.

New Yorkers

Source: SpoiledNYC

NY Water Taxi

Source: NY Water Taxi

New York City Population

8,550,405

Source: nyc.gov

Source: Matador Network

mnhtn

bklyn

10 mins

Source: NY Water Taxi

New Yorkers are risk takers, sophisticated and take pride of their city.

But because of the fast-speed life style, New Yorkers don't have enough time to appreciate their "same old city".

Therefore, to convince local New Yorkers to see their "same old city" in a brand new way, NYWT promises them a ride/ an experience that they would wish was longer.

short ride

and compare it to all the experiences that leave us wanting more.

We take the asset of a

A New York minute has a personality of its own. It passes by rather quickly as compared to the rest of the country (or at least it seems so). This continuous experience of wishing that the minute could last a little bit longer has been combined to the “short, sweet ride!” element of NYWT.

New challenge: The Hudson River frozen at winter. The client need to make an announcement that the NYWT is not operating.